Business English

Business English for sales calls

Selling in English relies on plain, confident phrases for four moments: opening without sounding scripted, asking questions that actually uncover a need, handling an objection without getting defensive, and closing by asking directly for the next step. A simple vocabulary delivered with steady pacing outsells a fancier one delivered nervously — buyers trust a calm, direct voice more than an impressive one.
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Phrase bank

Say these, not just read them

I'll keep this brief — is now still a good time?

Respects the prospect's time up front and gives them an easy way to reschedule instead of tuning out.

What's driving that for you right now?

Gets past a surface request to the real need behind it, without sounding like an interrogation.

That's a fair point — here's how we think about it.

Acknowledges an objection before addressing it, rather than jumping straight to a rebuttal.

What would need to be true for this to make sense for you?

Turns a stalled conversation into a concrete, answerable question instead of a vague "let me think about it."

Would it help if I sent over a couple of examples?

Offers something concrete rather than pushing for a decision the prospect isn't ready for.

Where does this rank against your other priorities right now?

A direct, professional way to gauge real urgency instead of guessing from tone alone.

Can we put a time on the calendar for next steps?

Closes by asking directly, rather than ending on "let me know" and hoping they follow up.

Out of curiosity, what's making you hesitate?

A direct, non-defensive way to surface a silent objection the prospect hasn't said out loud yet.

Practise

More to try

A prospect says your price is too high. Respond, acknowledging the concern and asking a clarifying question.

Read this objection-handling line aloud, at your normal pace.

That's a fair point, and you're not the first to ask. Here's how we think about it: most of our customers find the time saved in the first month covers the cost. Would it help if I sent over a couple of examples?

What matters here

The delivery metrics worth watching

Pace, pauses, and stress

In sales, a calm, unhurried pace signals confidence in the offer itself — rushing through an objection response reads as defensive, while a steady pace on the same words reads as someone who's heard the objection before and isn't worried by it. Read more about how sayit measures pace and clarity on speak-english-clearly.
Questions

Straight answers

How do I handle an objection in English without freezing up?

Use a fixed opening line for any objection — "That's a fair point — here's how we think about it" — so you're never starting from zero. It buys you a second to think and signals you're not rattled, regardless of what comes next.

What's a natural way to close without sounding pushy?

Ask directly for a small, specific next step — "Can we put a time on the calendar?" — rather than a big ask like "are you ready to buy?" A specific small ask is easier to say yes to and easier for you to deliver confidently.

How do I sound confident with a smaller vocabulary than a native speaker?

Pace matters more than range here. A short, plain sentence delivered steadily ("That's a fair point") lands better than a longer one delivered hesitantly. Practise the handful of core phrases until the pace is automatic.

Try it now

Say it the way you would in a real sales

Free, no card. Pace, filler words, pauses, and the exact sounds to fix — the same depth a paying member sees.